Finding the problems worth solving

At mobile.de:

• My team introduced and owned a CSAT survey.
• I pitched adoption metrics.

I added customer call data, and together we synthesised a Pain Report.

Impact: showing trends quarterly, flagging key problems and, together with the Head of Product, tying them to planned strategic initiatives.

Hypothesising and experimenting

• At mobile.de, I worked with an agency to form hypotheses about smart price calculation, to better position an ad in relation to market conditions and the car’s specification.

Result: most test participants distrusted the recommendation, due to historical friction with another evaluative model on our platform.

Matching research to risk

Working closely as a product trio to map hypotheses and risks to the best research approach.

In an interview connected with an A/B/C concept test of a new automation feature, I found a high-risk gap that could have blocked adoption: expert users’ lack of trust in automation and their loss aversion. We also discovered a new user segment and defined the adoption risks to verify.

Delivery and quality, together with the team

• I share scenario-based designs that cover edge cases and take part in QA sessions.
• I ran a trade-off workshop to get the most out of technical constraints and existing user habits.
• I document decisions, so the next iteration starts from what we learned.